Digital Personalization Engineer (Adobe Target)
Change Healthcare is a leading healthcare technology company with a mission to inspire a better healthcare system. We deliver innovative solutions to patients, hospitals, and insurance companies to improve clinical decision making, simplify financial processes, and enable better patient experiences to improve lives and support healthier communities.
Create and author Adobe Target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer's journey.
Asses use case requirements and identify technical solutions
Configure, administer, and operate Adobe Target to build always-on, omni-channel campaigns
Define systems landscapes, identify gaps between current and desired end-states and solution delivery
Deliver against the optimization and customized experience strategies across the website and other touch points
Implement, optimize, and scale digital personalization architecture to co-exist with existing AEM development and 3rd party experiences and data platforms.
Manage Adobe.IO API integrations across platforms
Drive a rapid process of identifying potential failure points in component and experience development and address solutions to those, including monitoring upcoming platform releases
Debug, troubleshoot, and fix the configuration and integration issues
Diagnose and troubleshoot technical issues related to delivering custom site experiences
Expertise in architecting and activating impactful personalization strategies that drive business growth via digital experiences and channels.
Expertise in scripting and data integrations with Target.
Expertise in A/B testing, MVT testing, and conversion rate optimization.
Advanced knowledge of Adobe Analytics Workspace along with core statistical measures of success, predictive analytics, and data segmentation analysis.
Knowledge of Customer Data Platforms (CDPs) and activating profile data. Ability to utilize data from a CDP to identify intent and drive advanced segmentation for personalization.
Proven success in developing 1:1 programs, managing multichannel touchpoints, building test and learn programs, and identifying opportunities for growth and optimization.
Clear understanding of privacy regulations (such as GDPR and CCPA) and the impact on customer data management as it relates to personalized marketing.
Strong knowledge of HTML, CSS and JS.
Ability to produce high-quality output in a fast-paced, agile-driven environment.
Excellent communicator in written and verbal form; ability to work well with technologists and marketers as well as influence cross functionally.
Comfortable presenting results and recommendations to leadership clearly and concisely.
Strong relationship-management skills to establish productive working relationships with internal stakeholders and external vendors.
Results-driven attitude, able to support multiple large initiatives with high impact and visibility.
BA/BS or equivalent business experience.
RELATED EXPERIENCE REQUIREMENTS/QUALIFICATIONS
Eight years of experience designing digital personalization experiences and tests using Adobe Target with a strong focus on UX, scripting, analytics, and conversion rate optimization.
2+ years of experience activating data from a Customer Data Platform such as AEP (Adobe Experience Platform) or other 3rd party data source
eCommerce personalization experience a plus
Certification in Adobe Target and Adobe Analytics preferred.
Diversity and Inclusion:
*At Change Healthcare, we include all. We celebrate diversity and inclusivity, respect each other and value our unique experiences. By being our authentic selves, we bring different perspectives into our work and relationships.
*Business Resource Groups (BRGs) play a central role in advancing diversity and inclusion at Change Healthcare. They deepen our understanding of different cultures, people, and experiences, and help foster an inclusive workplace. Change offers eight (8) BRGs. Learn more at
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