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Digital Personalization Engineer (Adobe Target)

Change Healthcare
United States, Maryland, Baltimore
August 13, 2022
Digital Personalization Engineer (Adobe Target)

Change Healthcare is a leading healthcare technology company with a mission to inspire a better healthcare system. We deliver innovative solutions to patients, hospitals, and insurance companies to improve clinical decision making, simplify financial processes, and enable better patient experiences to improve lives and support healthier communities.

The Adobe Target Engineer is responsible for the configuration, administration, and general Adobe Target function. They will debug, troubleshoot, and fix the configuration and integration issues across a complex ecosystem of data and integrations of external platforms and how they interact with the Adobe ecosystem. Partner with the analytics teams on measurement across customized site experiences. They will need a solid history of developing and editing JavaScript, CSS, and HTML within the Adobe Target UI with a heavy emphasis on scripting. They will also work closely with our wider martech team to make sure future developments do not hinder the personalization of future experiences. They will work with our Adobe launch team and its integration with Adobe Analytics. Experience in developing workflows for cross functional teams. They will bring a deep understanding of large scale digital eco-systems. They will have some understanding of AI/ML concepts & technology and how they apply to business problems. They will have a strong understanding of how data influences marketing decisions and how Adobe's ecosystem handles those marketing decisions. They will deliver website optimization and customized experience strategies across the website and other touch points.


  • Create and author Adobe Target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer's journey.

  • Asses use case requirements and identify technical solutions

  • Configure, administer, and operate Adobe Target to build always-on, omni-channel campaigns

  • Define systems landscapes, identify gaps between current and desired end-states and solution delivery

  • Deliver against the optimization and customized experience strategies across the website and other touch points

Implement, optimize, and scale digital personalization architecture to co-exist with existing AEM development and 3rd party experiences and data platforms.

  • Manage Adobe.IO API integrations across platforms

  • Drive a rapid process of identifying potential failure points in component and experience development and address solutions to those, including monitoring upcoming platform releases

  • Debug, troubleshoot, and fix the configuration and integration issues

  • Diagnose and troubleshoot technical issues related to delivering custom site experiences


  • Expertise in architecting and activating impactful personalization strategies that drive business growth via digital experiences and channels.

  • Expertise in scripting and data integrations with Target.

  • Expertise in A/B testing, MVT testing, and conversion rate optimization.

  • Advanced knowledge of Adobe Analytics Workspace along with core statistical measures of success, predictive analytics, and data segmentation analysis.

  • Knowledge of Customer Data Platforms (CDPs) and activating profile data. Ability to utilize data from a CDP to identify intent and drive advanced segmentation for personalization.

  • Proven success in developing 1:1 programs, managing multichannel touchpoints, building test and learn programs, and identifying opportunities for growth and optimization.

  • Clear understanding of privacy regulations (such as GDPR and CCPA) and the impact on customer data management as it relates to personalized marketing.

  • Strong knowledge of HTML, CSS and JS.

  • Ability to produce high-quality output in a fast-paced, agile-driven environment.

  • Excellent communicator in written and verbal form; ability to work well with technologists and marketers as well as influence cross functionally.

  • Comfortable presenting results and recommendations to leadership clearly and concisely.

  • Strong relationship-management skills to establish productive working relationships with internal stakeholders and external vendors.

  • Results-driven attitude, able to support multiple large initiatives with high impact and visibility.


BA/BS or equivalent business experience.


  • Eight years of experience designing digital personalization experiences and tests using Adobe Target with a strong focus on UX, scripting, analytics, and conversion rate optimization.

  • 2+ years of experience activating data from a Customer Data Platform such as AEP (Adobe Experience Platform) or other 3rd party data source

  • eCommerce personalization experience a plus


Certification in Adobe Target and Adobe Analytics preferred.




Diversity and Inclusion:

*At Change Healthcare, we include all. We celebrate diversity and inclusivity, respect each other and value our unique experiences. By being our authentic selves, we bring different perspectives into our work and relationships.
*Business Resource Groups (BRGs) play a central role in advancing diversity and inclusion at Change Healthcare. They deepen our understanding of different cultures, people, and experiences, and help foster an inclusive workplace. Change offers eight (8) BRGs. Learn more at

Feeling Inspired? Ready to #MakeAChange? Apply today!

COVID Vaccination Requirements

We remain committed to doing our part to ensure the health, safety, and well-being of our team members and our communities. As such, we require all employees to disclose COVID-19 vaccination status prior to beginning employment and, when job-related and consistent with business necessity, we may require periodic testing for certain roles. Some roles require full COVID-19 vaccination as an essential job function. Change Healthcare adheres to COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance.

Equal Opportunity/Affirmative Action Statement

Change Healthcare is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status. To read more about employment discrimination protections under federal law, read EEO is the Law at https://www.eeoc.gov/employers/eeo-law-poster and the supplemental information at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf.

If you need a reasonable accommodation to assist with your application for employment, please contact us by sending an email to applyaccommodations@changehealthcare.comwith "Applicant requesting reasonable accommodation" as the subject. Resumes or CVs submitted to this email box will not be accepted.

Click here https://www.dol.gov/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdfto view our pay transparency nondiscrimination policy.

California (US) Residents: By submitting an application to Change Healthcare for consideration of any employment opportunity, you acknowledge that you have read and understood.

Change Healthcare maintains a drug free workplace and conducts pre-employment drug-testing, where applicable, in accordance with federal, state and local laws.