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Sr Marketing Specialist - B2B - Eden Prairie, MN or Telecommute

UnitedHealth Group
United States, Minnesota, Eden Prairie
October 03, 2022

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm)

The role is responsible for developing and executing marketing strategies and tactics that support B2B and provider marketing for Optum at Home and other assigned businesses within Home and Community Care.

The ideal candidate is a self-starter with experience creating new strategies. This person should be comfortable with collaborating and communicating across all levels of the organization to gain alignment and execute on agreed upon objectives.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary responsibilities:

  • Create and execute measurable comarketing campaigns and tactics that motivate desired provider or payer behavior in support of business KPIs
  • Help define key elements of the overall go-to-market strategy including but not limited to building value propositions, developing branding / positioning strategies, account-based marketing, target persona development, audience segmentation, content creation strategies, target modeling, journey mapping, full funnel management, media optimization, creative testing, marketing automation, CRM & data strategies, and lead management strategies
  • Partner with creative resources and operations to create revise and version campaign and materials content to drive key business outcomes
  • Work collaboratively: develop, manage, and maintain relationships with internal stakeholders and keep them informed about campaign plans, status, and results
  • Support internal, competitive and industry research
  • Up to 5% travel - requires full vaccination

This is an individual contributor role reporting into the Sr. Director B2B Marketing, Care Services.

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor's Degree or equivalent experience
  • 5+ years marketing experience
  • 3+ years in B2B marketing
  • Demonstrated expertise in utilizing B2B marketing to generate revenue and profitability
  • Experience in key B2B marketing approaches (e.g., account-based marketing, lead generation, thought leadership, etc.)
  • Experience working across channels (direct mail, digital / social, etc.)
  • Intermediate proficiency with MS office Products (PowerPoint, Excel, Word)
  • Ability to trave up to 5%
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • Experience in WorkFront or Project Management Programs
  • Experience with Salesforce.com and marketing automation platforms
  • Experience with provider communications
  • Experience working with health plans
  • Healthcare or Financial Services marketing experience
  • Knowledge of Medicare and Special Needs Plans
  • Ability to be flexible and work with ambiguity
  • Ability to thrive in a performance-based marketing environment
  • Proven ability to influence cross-functional teams without formal authority
  • Exceptional organizational skills with ability to effectively prioritize and execute multiple projects
  • Solid written and oral communication skills

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $82,100 to $146,900. The salary range for Connecticut / Nevada residents is $90,500 to $161,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.