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Marketing Specialist

UnitedHealth Group
United States, New York, Flushing
November 26, 2022

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

This position will have direct involvement in developing and deploying marketing communications and materials in Chinese market. From translations to creating linguistic and culturally relevant marketing materials to promote UnitedHealthcare branding and to support Chinese member with in-language materials to help them better understand our services and benefits. Also, act as the key person in our partner marketing strategy and coordination and to manage community outreach, retail events/seminar, and event sponsorship. Support supervisor on new campaigns initiatives and business development projects.


  • Working with supervisor and team members for planning, creating, and producing Chinese marketing promotional and communications materials to implement marketing strategies and sales objectives from each department.
  • Support member communication campaigns.
  • Develop Chinese marketing content - translation, trans-creation of advertisements, tailored to the specific channel, and audience requirements.
  • Perform post-campaign evaluation of communications processes, identify lessons learned and recommend changes for future campaigns based on results.
  • Perform as our key person in liaison with local team leads and other channels with local Chinese IPAs and Chinese organizations in managing sponsorship and event coordination.

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • BA or MA degree or 1-3 years of equivalent Marketing work experience
  • 3+ years of marketing experience or healthcare experience
  • Ability to speak and write English and Chinese fluently
  • Intermediate experience with MS Word, Excel, Outlook and PowerPoint
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation.

Preferred Qualifications:

  • Fluency in speaking Mandarin and/or Cantonese dialects is preferred
  • Hands-on experience with Graphics/ Adobe Creative Suite is preferred

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 6 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.