Regional Communication Director

Job Description:

As an employee at the American Red Cross, you could be on the front lines making a positive impact on our community. You could provide your services directly to the American public or support to the people who do. Both roles help further the mission of the Red Cross. Join our non-profit organization, where your heart and mind go to work!

The American Red Cross of Indiana has an immediate opening for a Regional Communication Director. This is a benefits eligible, full time position that will serve as an important component of the American Red Cross regional leadership team. The Director will determine the communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. The Director will work in close collaboration with the Regional Executive, Division Communications Director, Field Marketing, Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Health and Safety, Executive Directors and Volunteer Services teams to provide communication and marketing support. Will also provide support, development and/or leadership guidance to all volunteers.

Responsibilities

1. Strategy: In collaboration with the regional executive and division communication director, determine and execute a strategic communications plan that is aligned with enterprise-wide communications and marketing strategies, that supports service delivery and revenue generation efforts across all lines of business.

2. Media Relations and Social Engagement: Work with regional executive and division communications director to develop and execute determined media relations and social media strategy, including social media platform maintenance, media contact management, news release distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate. Will be required to serve as a Red Cross spokesperson. Train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy. Monitor and analyze public relations and social engagement data.

3. Public Affairs and Crisis Communications: Support regional, divisional, and national, disaster public affairs activities. Provide training and guidance to regional disaster public affairs spokespersons and volunteers. May be required to serve as a spokesperson, deploy to support disaster response operations outside of home region, or may be tasked to conduct public affairs volunteer training and development across the division. Develop and implement crisis communications strategies in collaboration with regional executive and division communications director.

4. Internal Communications: Collaborate with regional executive to develop and implement internal communications strategies and initiatives.

5. Management: Ensure delivery of direct report(s) performance goals, daily activities, and manage achievement. Build volunteer engagement.

Qualifications

Education: Bachelor's degree required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field.

Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.

Management Experience: 3 years of supervisory or management experience.

Skills and Abilities: Outstanding oral and written communication skills required, with proven knowledge of AP Style. Manage experienced professionals. Fully proficient in work and industry. Strong organizational, multi-tasking skills with ability to meet deadlines. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Experience managing professional social media accounts. Strong teamwork and collaboration required. Willingness to serve as a media spokesperson required, experience as a spokesperson preferred. Ability to work on a team.

Travel: Travel may be required 10-25%.

* Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Management experience cannot be substituted).

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Interested in Volunteering?

Life's emergencies don't stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.

Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

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