Director, Shopper Marketing

We go where others won't, taking on some of the biggest public health challenges to protect and enhance millions of lives, and create a better, more secure world.Here, you will join passionate professionals who advance their scientific, technical and professional skills to develop products designed-to protect and enhance life.

The Director, Shopper Marketing will be responsible for the strategic direction and creation of impactful point of purchase campaigns supporting the Rx-to-OTC switch of NARCAN Nasal Spray. As a key member of the marketing team, this person will contribute meaningful insight that positions NARCAN for a highly successful launch. The individual fulfilling this role will be lead projects, collaborate with cross functional colleagues in optimizing product and brand strategies, and deliver key tactical activities. The individual fulfilling this role will deliver accountabilities in accordance with the Emergent core values and leadership competencies.

ESSENTIAL FUNCTIONS

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Serves as the marketing expert, with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that interrupt shoppers and help drive purchase at retail
• Act as a point-of-sale marketing and messaging across a variety of forms in addition to planning and execution.
• Provides channel and retailer specific programming that creates shopper purchase conversion.
• Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets.
• Provides strong thought leadership to shopper behavior-based decision making.
• Analyzes performance to deliver actionable conclusions and optimize future programs.
• Align with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI
• Ensure programs and contracted assets are leveraged to their fullest potential.
• Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments.
• Works very closely with trade and distribution teams, analytics and forecasting as well as other cross-functional partners.

The above statements are intended to describe the nature of work performed by those in this job and are not an exhaustive list of all duties. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time which reflects management's assignment of essential functions.

MINIMUM EDUCATION, EXPERIENCE, SKILLS

• Bachelor's degree or equivalent in business, healthcare marketing, health sciences or a related field is required; advanced business degree (MBA) is strongly preferred.
• 8+ years of relevant experience in brand, shopper, and in-line marketing, and/or product management in pharmaceutical, life science or related industry,
• Experience in Rx-to-OTC switch, product launch & commercialization, consumer insights, market research and analytics strongly preferred.
• A proven track record of innovative strategy development, alignment, and implementation
• Demonstrated analytical and problem-solving skills, and ability to synthesize findings.
• Proven ability to collaborate and influence across functional and organizational boundaries and a strong team player.
• Strong business and scientific acumen preferred.
• Strong written and oral communication skills, including for executive audiences.
• Ability to work effectively in a highly matrixed, fast-paced, and entrepreneurial environment.
• Proven ability to lead multiple projects efficiently and independently.

Per CDC guidelines, Emergent strongly recommends that all employees working on site are vaccinated to help ensure their safety, as well as the safety of fellow employees. This includes the use of good judgment when determining when the CDC guidelines advise that you stay home when ill.

There are physical/mental demands and work environment characteristics that must be met by an individual to successfully perform the essential functions of the job. This information is available upon request from the candidate.

Reasonable accommodations may be made to enable individuals with disabilities to perform all essential functions.

Emergent BioSolutions is an Equal Opportunity/Affirmative Action Employer and values the diversity of our workforce. Emergent does not discriminate on the basis of race, color, creed, religion, sex or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, age, national origin, ancestry, citizenship status, marital status, physical or mental disability, military service or veteran status, genetic information or any other characteristics protected by applicable federal, state or local law.

Information submitted will be used by Emergent BioSolutions for activities related to your prospective employment. Emergent BioSolutions respects your privacy and any use of the information submitted will be subject to the terms of our .

Emergent BioSolutions does not accept non-solicited resumes or candidate submittals from search/recruiting agencies not already on Emergent BioSolutions' approved agency list. Unsolicited resumes or candidate information submitted to Emergent BioSolutions by search/recruiting agencies not already on Emergent BioSolutions' approved agency list shall become the property of Emergent BioSolutions and if the candidate is subsequently hired by Emergent BioSolutions, Emergent BioSolutions shall not owe any fee to the submitting agency.