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The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.
Key Areas of Responsibility
- Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
- Analyze industry information to identify opportunities and develop strategies to increase sales
- Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning and complete launch plans
- Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
- Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
- Communicate partners' financial conditions and market new products related to the assigned partner
- Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
- Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
Responsibilities
- Engage with CDW Procurement to help forecast sales volumes
- Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
- Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
- Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
- Assist the Product Specialists in creation and review of content for respective manufacturer ads
- Obtain and facilitate necessary partner and industry certifications
Minimum Qualifications
- Bachelor's degree + 2 years sales/marketing experience, OR
- 6 years experience in sales/marketing, OR
- 4 years CDW PPM experience + 2 years experience in sales/marketing
Other Required Qualifications
- Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
- Proficient in Microsoft Office applications
- Demonstrated financial and business acumen
- Ability to think strategically and analyze information
- Strong willingness to learn
Preferred Qualifications
- Bachelor's degree with a concentration in Marketing
- Previous experience in the technology industry
- Prior experience in Supply Chain, Pricing, Merchandising or Program Management
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CDW
March 24, 2023