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Content Strategy Director

The Ogilvy Group
United States, New York, New York
November 24, 2023
About Ogilvy

David Ogilvy famously said: "If each of us hires people who are bigger than we are, we shall become a company of giants." We're looking for one of those 'giants' to join our family as a Content Strategy Director for a digital and social content studio that services one of our large food & beverage clients. It's an exciting role as this person will get to lead the creation of breakthrough content across an iconic portfolio of brands in the world.

About the Role

You are an all-round senior strategist, with a strong understanding of how brands grow in the Social Age. You have experience from multiple categories, and across brands in different stages of growth. You are comfortable in a dynamic, fast-paced work environment. You can adapt to a changing brief. You believe in both the traditional & the new world of advertising. You constantly try to explore what's next in the world of brand building. You can pitch bold new ideas and frameworks to global CMOs. You follow Mark Zuckerberg as well as Byron Sharp. You know who won the last Film Grand Prix at Cannes and who's best on TikTok. You learn from APG and IPA as well as Instagram's Creative Hub. You love to work with creatives and with data analysts.

What You'll Do

  • Establish a creatively inspiring vision on the role of content strategy within the larger brand ecosystem in ways that translates into effective go to market
  • Leading content strategy and implementation across the brand's omnichannel ecosystem working in partnership with the creative lead. Content types include photos, visual graphics, short form videos and written editorial posts.
  • Map cultural and market trends, as well as research, social and media data to organize, concept, and develop culturally relevant content ideas that live in the most relevant media environments.
  • Creating monthly editorial calendars and managing the master content calendar across all marketing channels.
  • Have the EQ to organically work along a range of cross-discipline teams both within the content studio and client's team building a collaborative
  • Collaborating across the marketing team to create and execute effective content ideas and editorial pieces that maximize the brand's storytelling
  • Developing key performance indicators (KPIs) and measurement plans to evaluate marketing campaigns and overall content effectiveness across all marketing

What You'll Need

  • 6-10 years in content strategy (advertising, social, digital)
  • Experience working on end to end communications efforts across the entire funnel
  • Deep understanding of the modern media landscape-both ofine and online
  • Proven ability to think conceptually as well as executionally
  • Experience unlocking insights into solid content strategy and tangible deliverables
  • An agile thinker who is highly adept at moving between diverse
  • Experience providing professional development opportunities, mentoring, and on-the-job training to those on the team as needed.

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click for more details.

Pay Range
$75,000 $180,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teamswithpurpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.