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Senior Experience Writer

The Ogilvy Group
United States, Colorado, Denver
1200 17th Street (Show on map)
Nov 26, 2023
Senior Experience Writer- Healthcare About Ogilvy Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. About the Role Experience writers are central to the human-centered design process. They collaborate with designers, researchers, and data strategists to make experiences more intuitive for users across digital channels. They rely on intuition and empathy for the user to consider edge cases and non-linear paths. Experience writers have strong synthesis abilities and can make complex concepts understandable for non-technical audiences. They are comfortable writing website content for B2B or B2C contexts. They analyze websites and other digital products to identify key opportunities for improving the user experience as it relates to content. What You'll Do You write content for websites for our healthcare and pharmaceuticals clients (and other digital experiences) that considers user needs, business goals, and key marketing objectives You collaborate with designers on content design, ensuring that content is rendered effectively and as intended You support your colleagues and share your work in client working sessions, stakeholder interviews, and user research activities You analyze existing content assets via targeted audits and competitive analyses, translating findings into editorial/UX recommendations You provide editorial feedback to other experience writers and teammates You assist in the development of editorial guidelines and calendars You recommend source materials and copy direction What You'll Need You have 8+ years of experience writing website content - we'd love to see your portfolio! Hands on experience in creating material for healthcare and pharmaceuticals You work independently, manage your time, and meet deadlines with appropriate support You can articulate the thought process and rationale behind your work, including specific word choices, to teammates and stakeholders You collaborate with client partners multiple times a week to understand the nuances of their business and translate that into user-centered copy You are comfortable developing new activities and processes to solve problems You are comfortable working with quantitative and qualitative data to guide editorial recommendations and content You accept editorial direction and feedback with grace (from colleagues and clients alike) You're comfortable using Figma, Microsoft Office Suite and Keynote Experience with content management tools likeSketch or other similar platforms 5+ years working to enhance website SEO performance which can include Familiarity using SEO tools like Semush, Moz, Yoas SEO or similar platforms Helping to contribute to and executing on SEO-optimized web page outlines Writing alt text and metadescriptions throughout the website Collaborating with an SEO specialist Experience working with product managers and SMEs to write accurate and convincing product descriptions Identify and execute on ways to use copy to enhance the user experience from first website visit to return visits through considering elements including: On-page content hierarchy Microcopy UI copy Form copy UX copy A commitment to helping guide and write inclusive and accessible user journeys and copy How We'll Support You Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click for more details. Pay Range $45,000 — $90,000 USD At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teamswithpurpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.