Senior Digital Analytics Analyst

Capital Group
retirement plan
United States, California, Irvine
April 18, 2024
"I can succeed as the Senior Digital Analytics Analyst at Capital Group." As the Senior Digital Analytics Analyst, you demonstrate strong working knowledge in the assigned area and work under direction only as needed. You develop and deliver complex digital analytics, insights and guidance to support business decision making and continuously improve digital experiences. Primary Responsibilities/Essential Functions: Independently produce deep analysis for various digital assets in the assigned business area. Develop and deliver reports to support the implementation and performance of digital assets. Track, measure and analyze website and application trends. Gather, organize and analyze data to inform strategy, formulate insights and make actionable recommendations. Design and build reports using tools like Adobe Analytics, Tableau, etc. Automate and deliver reoccurring reports. Provide real time reporting and monitoring of anomalies in web performance. Design and execute analysis of ad hoc requests. Serve as a subject matter expert on analytics tagging perform user acceptance testing, implements A/B tests, supports implementation and execution. Independently write requirements for measurement framework for new digital assets (landing pages, mobile applications, etc.) Identify defects in tagging and implementation, and work with IT to solution on the problem. Validate all tagging implementations. Maintain an understanding of industry best practices for tagging, implementation and execution. Partner with IT to implement and execute all tagging. Support optimization of business processes. Manage and Support marketing technology tools. Collaborate with cross functional teams including IT, Marketing Pods and Digital Channel Stakeholders to bring enhancement to current processes. Assist in stakeholder and team trainings on the technologies. "I am the person Capital Group is looking for." Skills/Qualifications: You have a minimum of 3 years' relevant experience, (not necessarily within Finance) with the ability to motivate, inspire and achieve goals. You have demonstrated experience delivering actionable insight for a consumer business. You have excellent problem-solving skills along with the ability to find creative solutions for challenges regarding campaigns and communication of results. You are able to manage multiple projects at the same time in a fast-paced environment. You can independently identify and set priorities in rapidly changing and ambiguous environment. You have knowledge of SEO and SEM best practices, digital marketing tools (Adobe Analytics, Adobe Audience Manager, other DMPs, etc.) and channels. You have advanced ETL and SQL writing skills. You have knowledge of in at least one statistical analysis tool such as R or Python. You are an expert in dash boarding tools (e.g. Tableau) and have advanced experience in Excel. You have a BA/BSc degree in Business / Mathematics / Statistics / Computer Science / Analytics / Econometrics. Master's degree is preferred. Southern California Base Salary Range: $116,974-$187,158 In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital's annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings. You can learn more about our compensation and benefits here . * Temporary positions in Canada and the United States are excluded from the above mentioned compensation and benefit plans. We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.