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VP, Account Director

Fingerpaint Marketing
United States, New Jersey, Cedar Knolls
4 E Frederick Pl (Show on map)
April 23, 2024
Description Position at Fingerpaint Marketing Intro: Reset your expectations of a health and wellness agency.Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual.With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. Here, creativity happens naturally-we attract top talent and give them a space to grow and collaborate. Objectives of This Role: This role will be responsible for providing leadership in account management, including day-to-day account activities and strategic guidance to clients. You must have a solid understanding of all things digital. We'll require you to work with other agency account leaders to facilitate optimal client service and a quality experience. You will be responsible for staff development and financial management , which includes proactive opportunities, and lean into industry trends and leverage lateral learning . Duties and Responsibilities: You have the ability to think strategically, creatively, and collaboratively Excellent understanding of the digital marketplace and ad formats Ability to effectively lead and collaborate with multiple team members You will partner with clients, internal partners, and vendors to build brands Deliver strategic client presentations, recommendations,and annual brand plans Take ownership of the financial health of accounts Support new business initiativesand pitches Develop new ideas that align with customer and brand goals Communicate broad understanding of client's industry, business, customers, and needsto inform strategic and tactical planning Management and mentorship of junior team members Identify and cultivate client opportunities Maintain strong client relationships, ensuring overall satisfaction with the team and agency Communicate strategy and tactical plans effectively across large multidisciplinary teams Actively monitor the headlines for current brand and competitor news trends, and white space opportunity Job Requirements: 8 to 10 years of experience in a pharmaceutical or healthcare marketing agency Effective presentation, mentorship, and client-facing skills Solid understanding of Veeva systems and client requirements Master of industry trends and guidelines (e.g., CAN-SPAM, privacy policy, etc.) Fluent in market research methodology and approaches Understand brand fundamentals (positioning, messaging, creative concepts) and how they all work together Possess deep knowledge of category and competitive set, as well as client pipeline Understand FDA rules/regulations and life cycle of a brand Understand competitors and advocacy groups for each account/brand Bachelor's degree or higher Media, analytics, and measurement experience Requires travel Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.