Branding Specialist Intern - Summer 2024

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our .

The Corporate brand team at Lenovo is seeking an intern aiming to gain experience in the disciplines of marketing, branding, communications, and/or design. Areas of support may include:

Brand governance

• Monitor, review, and respond to governance-related requests received through the Brand Help Desk and route complex questions to appropriate team members as needed
• Identify gaps in guidelines based on real-life applications received through the Brand Help Desk
• Continuously develop brand expertise and apply learnings to drive consistency within the Lenovo brand
• Support the development and implementation of brand governance processes
• Support brand advocacy initiatives and tasks as assigned
• Proactively audit Lenovo-branded content to ensure brand alignment

Brand communications

• Coordinate content for the 'Unboxing the brand' newsletter to the broader marketing organization on important brand updates
• Maintain distribution lists for two target audiences (WW employees and creative agencies) on internal and external platforms

Brand platform management

• Review content and participate in site audits/QA of Brand World platform and brand resources (PDF toolkits, templates, tools, etc.), assess for necessary changes and/or outdated/inaccessible content
• Review and analyze Brand World site analytics, assess for trends/impact and craft actionable insights

Qualifications

• Strong interest in branding, marketing, or related fields
• Excellent communication skills, both written and verbal
• Creative thinking and problem-solving abilities
• Basic understanding of branding principles and concepts
• Ability to work independently and collaboratively within a team
• Attention to detail and a keen eye for design aesthetics
• Enthusiasm for learning and willingness to take on new challenges
• Currently enrolled in a relevant academic program (e.g., marketing, communications, graphic design, business)

This role will be based in Morrisville, NC or fully remote. Remote candidates must reside in Eastern Standard Time (EST).

The base salary range budgeted for this position is $23-$32 per hour. In compliance with Colorado's EPEWA, the expected Application Deadline for this position is May 10, 2024. This applies to internal and external candidates.