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Manager, Data Intelligence

The Ogilvy Group
United States, Minnesota, Minneapolis
900 2nd Avenue South (Show on map)
June 04, 2024

Who we are:

The Lacek Group is a collection of brilliant, passionate, intellectually curious, and unique people who work on the leading edge of customer engagement. We come to work every day to help our clients build longer-lasting, more profitable customer relationships. We listen, collaborate and celebrate together. We treat each other with kindness and respect. And we believe different perspectives drive innovation, fuel creativity and make our business and communities better.

Together with our parent company Ogilvy, one of the most creative and effective agencies in the world, we believe diversity drives smarter work for our clients - and better business for us.We believe inclusion is essential, and we welcome all who are ready to join our push for positive change. Every single day.

What we need:

We have a great opportunity for a Manager, Data Intelligence to join and lead a team responsible for campaign operations, reporting and analytics.

What you'll do:

  • Assess business, data and technical needs for marketing campaigns and promotions
  • Assist client and account team with campaign planning, identification of analytical needs, and strategic planning processes
  • Leverage understanding of the client's customer data and technology using Salesforce Marketing Cloud
  • Design and execute campaign processes to create data outputs supporting personalized marketing interactions
  • Develop information to support pre- and post-campaign business cases
  • Understand business rules and document technique and data briefs
  • Collect and document selection criteria and business rules for new marketing campaigns and promotions
  • Execute database marketing campaigns with accuracy
  • Lead test design, and generate test/sample data in support of formalized testing
  • Manage team and resource planning; lead and mentor other team members
  • Manage multiple projects and deliverables
  • Perform customer profiling and data mining using analytical tools to extract information and provide key business insights and findings from customer data
  • Support peers with code peer reviews and queries to audit campaigns and analysis and provide data to support email testing
  • Produce communications about database marketing for technical and non-technical audiences
  • Work with Account Services, Business Analysts, Quality Assurance, Front-End Development, Application Development and Creative teams to provide a diverse set of data services
  • Work with email service providers to stage data for campaign execution

What you'll bring:

  • Bachelor's degree in relevant field of study required, plus 6+ years of relevant experience OR Master's degree in relevant field of study, plus 4+ years of relevant experience
  • Multiple years of deep data and client-facing experience required
  • Hands-on, technical experience using Salesforce Marketing Cloud, including components like data extensions, automations, writing queries, inbound and outbound file transfers and extracts, journeys, and sendlog. Experience with api- and DE-driven journey, AMPScript, and REST API is preferred
  • Advanced SQL knowledge and multiple years of experience utilizing it
  • Some experience with Python and data modeling
  • Ability to lead a team and/or coach and mentor other team members
  • Demonstrated ability to gain trust of co-workers and across internal and/or client boundaries
  • Capability to develop in response to client and internal needs and constructive feedback
  • Ability to work and handle projects independently
  • Soft skills necessary to succeed: attention to detail, agility in fast-paced environment, process oriented, open to feedback and change, self-improvement

Competencies you'll demonstrate:

  • Agency Citizenship
  • Building a Successful Team
  • Building Trust
  • Coaching
  • Continuous Improvement (Campaign Operations-focused roles)
  • Delegating Responsibility
  • Developing Others
  • Leadership Disposition
  • Strategic Decision Making
  • Technical / Professional Skills

You'll love working at The Lacek Group - smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities. Your confidential inquiry is encouraged.

The Lacek Group is an Equal Opportunity Employer

The Lacek Group

700 Nicollet Mall, Suite 610

Minneapolis, MN 55402


At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teamswithpurpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.