SVP, Head of Influencer & Social Strategy

About Ogilvy Health

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences' health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity-operating, innovating, and creating at the intersection of Ogilvy's capabilities and global talent-Ogilvy Health brings forth world-class creative solutions for its clients.

Over the past year alone, the Ogilvy network has been recognized with the following:

• Global Agency Network of the Year (Ad Age)
• Global Agency of the Year (Adweek)
• One of the "Best Places to Work" for LGBTQ+ equality (Human Rights Campaign's Corporate Equality Index)
• Most Effective Agency Network (Effie Worldwide)
• Agency Network of the Year (Clio Awards)
• Network of the Year (One Show)
• Global Network of the Year (LIA Awards)
• Gartner Magic Quadrant Leader
• Most Awarded Agency (Influencer Marketing Awards)
• ...and Ogilvy was the first agency network to secure the top rankings on both WARC's Creative 100 and Effective 100 in consecutive years

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

About the Role

This role will lead and grow our Influencer and Social Strategy practice at Ogilvy Health. Our Senior Vice Presidents significantly contribute to the agency's overall performance and revenues, identify and develop new business opportunities and serve as a valued leader and resource for clients and client account teams. They exemplify and manage achievement of the agency's vision, values and management philosophies. They are responsible for working closely with senior agency resources, PR and marketing stakeholders to plan large-scale client specific programs. Senior Vice Presidents are also exceptional leaders of teams who inspire others.

Our influencer work has grown at a fast pace over time. Client demand, potential for growth and huge amounts of integrated opportunities makes this a great time to add an expert to lead the Influencer & Social function.

This role requires an all-around senior strategist with depth and expertise in business, social and influencer operations, with a strong understanding of how brands grow in the Social Age. You have experience from multiple categories, and across brands in different stages of growth. And you are also a true social-first subject matter expert. The role requires an experienced practitioner who can answer technical questions but also have depth of knowledge to have meaningful client interactions in an impactful way.

What You'll Do

• Be the "go-to" thought leader and expert in integration of social and influencer strategy and engagement planning
• Lead a market-level large social team and partner directly with client market leads
• Create synergies between social and other disciplines: PR & Influence, Customer Engagement & Commerce, Data & Analytics, and Media
• Lead innovation and implementation of key strategic frameworks in social and influencer strategy with the ability to develop end-to-end solutions with social at heart
• Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs
• Enable ongoing education and training of agency teams and serve as an ambassador with social and influencer platforms
• Participate in pitches as necessary. Advocate for the role of social in the broader marketing communication mix
• Formulate and make recommendations regarding client business strategy
• Can hold presentations that go beyond marketing leadership and into C-suite level
• Nurture and grow key senior health client relationships by being a trusted advisor to senior client management and working as an objective insider and advocate for the entire client organization
• Support and/or manage client P&L, business growth and operating target margins. Lead efforts to develop and achieve company revenue and profitability projections. Forecast client revenue on assigned account(s) and projects.
• Search for organic new business growth and identify new business opportunities
• Have a strong diversity agenda everywhere: when hiring, when developing people, when recommending partners and influencers
• Develop professional and management skill of team members. Provide ongoing feedback and training opportunities for team. Work closely with HR on performance reviews and goal setting for team.

What You'll Need

• 10 years of influencer and social programming within an agency or agency adjacent environment
• Experience leading teams
• Proven successful collaboration with complex teams
• Experience in developing influencer and social programming across multiple sectors
• Experience in pitching and retaining influencer and social clients
• Proven portfolio of partnerships, vendors and key technologies
• Elevated understanding of data analytics, paid social, organic social, social commerce, creative campaigns and activations, and earned media
• Effective written and verbal communications skills
• Strong analytical skills. Ability to interpret ongoing research and media reports, guide and partner with social media experts to inform communications recommendations.
• Diplomatic and empathic leadership. Passionate about inspiring and mentoring teams.

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.