Manager In-Store Experience

PURPOSE & OVERALL RELEVANCE FOR THE ORGNAIZATION

This role supports the Senior Manager in enhancing the in-store experience across a range of Direct-to-Consumer stores, including Concept Stores, Factory Outlets, and other retail locations. The Manager focuses on executing the overall aesthetic, evolving the in-store communication strategy, and developing specific category IDs tailored to the North American market. This role drives how brand and product campaigns come to life throughout the consumer touchpoints in store, from windows and launch zones to category areas. This role is instrumental in executing fixture development, maintenance, and repair of visual merchandising tools. The Manager collaborates closely with store teams to ensure seamless execution and elevate consumer engagement, driving successful retail outcomes.

KEY RESPONSIBILITIES

* Positively communicates and actively demonstrates the Brand Values and NAM Retail Mission.

* Live a consumer-first mindset, to drive visual excellence across the NAM market.

* Support the in-store experience across Direct-to-Consumer stores, ensuring a cohesive and engaging consumer experience that aligns with brand standards and drives consumer engagement.

* Execute the in-store communication strategy, including signage, displays and messaging.

* Collaborate with merchandising and internal marketing teams to highlight product categories effectively.

* Support the development, maintenance & repair of in-store communication tools, including fixtures, mannequins and displays.

* Work closely with fleet leadership to ensure seamless execution from conceptualization to installation of in-store elements.

* Shape and optimize the in-store identity to elevate consumer engagement and drive successful retail outcomes.

* Analyze market trends and consumer behaviors to identify opportunities for in-store strategy updates.

* Track key performance indicators (KPIs) to measure success of in-store experience initiatives.

* Focus on improving sell-through of adidas footwear, apparel, and accessories.

* Implement a comprehensive consumer experience strategy that aligns with the brand identity and resonates with the target audience.

* Collaborate with cross-functional teams to integrate consumer-centric approaches into all aspects of the in-store experience.

* Implementation of effective in-store communication materials, ensuring consistency with the brand message and design guidelines.

* Work closely with marketing teams to synchronize promotional campaigns and messaging throughout the customer journey.

KEY RELATIONSHIPS

* Regional Directors

* District Managers

* Store Managers | VM Leaders

* Retail Marketing team

* Merchandising | Allocation

* Business Units

* Global Retail

REQUISITE, KNOWELDGE, SKILLS & ABILITIES

* Strong understanding of in-store communication strategies and consumer engagement.

* Ability to execute brand and product campaigns across various in-store touchpoints.

* Experience with fixture development and maintenance.

* Excellent communication and interpersonal skills.

* Ability to collaborate effectively with cross-functional teams.

* Strong project management skills with attention to detail.

* Data driven mindset with the ability to analyze market trends and consumer behavior.

* Broad understanding of how all facets of the marketing mix can affect consumer motivation, product needs and the retail experience.

* Knowledge and understanding of profit and loss statement and store KPIs to make commercial decisions based on sound financial judgment.

* While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and ability to adjust focus.

REQUISITE EDUCATION AND EXPERIENCE/ MINIMUM QUALIFICATIONS

* 4-year college or university degree in business, retail management, or related field.

* Minimum 3-5 years' experience working in a sports/fashion customer & commercial focused retail environment.

* Ability to effectively communicate with customers and store personnel.

* Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts as well as ability to travel up to 25% of the time.

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.